14-Day Reactivation Pilot
£0 for selected suitable UK businesses.
222Emails14-DAY REACTIVATION PILOT
Your pilot, clearly explained.
Help suitable past clients or enquiries take their next step towards booking. Know the scope, timing and terms before you apply.
£0 for selected suitable businesses. No card, automatic charge or renewal. No obligation to buy. Results are not guaranteed.
THE 222EMAILS PILOT PLAYBOOK
Help past clients take their next step.
A clear route back to booking, with the terms visible from the start.
One focused test
One objective. One eligible segment. One approved campaign.
A clear choice
No card. No automatic charge. No automatic renewal.
No obligation to buy. Replies, bookings and revenue are not guaranteed.
01 / CHECK YOUR FIT
Start with a suitable group.
We first check whether a focused reactivation campaign makes sense.
Choose the starting point
Suitable past enquiries or previous clients. Initially up to 250 eligible contacts.
Confirm readiness
A valid contact basis, clear exclusions, booking capacity and someone to handle replies.
Apply without sending client files
Use the readiness check. Do not upload client records or passwords. Applying does not start a campaign or guarantee a place.
Your clients should receive a relevant invitation, with a clear next step.
02 / BEFORE ANYTHING IS SENT
Approve the detail first.
Your clinic knows its clients. The plan needs your approval.
Audience and permissions
Agree who can be contacted, who is excluded and when follow-up should stop.
Message and booking route
Approve the exact copy, timing and a working route to book.
Access and launch
Confirm data-processing terms, access and response ownership. Any extra tool or sending costs are agreed first. Chelston gives final launch approval.
A form submission never authorises a campaign.
03 / YOUR 14 CALENDAR DAYS
The clock starts with the first approved send.
The readiness check and preparation do not use up your pilot.
At launch
Begin the one agreed campaign with staged sending.
During the pilot
Monitor replies and observed booking activity. Your team handles client conversations, booking decisions and clinical questions.
At day 14
Review what happened and agree the next step. A wider system is outside the pilot.
One objective. One segment. Initially up to 250 eligible contacts.
04 / THE RESULTS REVIEW
Know what happened next.
A reply, a booking and money collected are different results.
Activity
What was sent and what delivery information is available.
Client response
Replies and evidenced bookings, with the tracking limits explained.
Commercial outcome
Attendance and collected revenue are reported separately where available. Potential booking value is not collected revenue.
No invented results. No guaranteed replies, bookings or revenue.
05 / AFTER THE PILOT
Choose what happens next.
No automatic paid service begins when the pilot ends.
Review first
Discuss the evidence, limitations and what would be useful for your clients.
Continue only by agreement
Any installation or ongoing management needs a separate scope, price and your agreement.
Keep the choice simple
There is no obligation to buy. Paid installation support and staff training belong to the separately agreed installation package.
£0 pilot. No card. No automatic charge. No automatic renewal.
YOUR NEXT STEP
A clearer way to try client follow-up.
For appointment-led businesses with suitable past enquiries or previous clients.
What you apply for
One focused 14-day reactivation campaign, initially up to 250 eligible contacts.
What happens first
Readiness review, audience checks, agreed copy and launch approval.
Check your fit for the £0 pilot
222emails.com • hello@222emails.com
Selected suitable businesses. No obligation to buy. Results are not guaranteed.
Ready to check the fit?
The readiness check helps us assess a suitable starting group. It does not launch a campaign.